The EyeRate Blog

Customer feedback, especially when it comes to your online brand reputation. A sad truth, but we trust what we hear more from social media than we do from people. This goes for both online and offline businesses.

Review gating, sometimes known as cherry-picking reviews, is the practice of encouraging customers to leave positive feedback and discouraging negative reviews. Businesses with a 4 to 5-star rating earn an additional 28 percent in annual revenue, so it's not hard to understand the negative impact of bad reviews on overall sales.

Employee retention has become a significant focus since The Great Resignation. During Covid-19, there has been a fundamental shift in working structure, not just for Americans but worldwide. Shockingly, over 48 million Americans quit their job in 2021, with several organizations struggling to retain their workers.

Getting no reviews is just as bad as having negative reviews. Read that again.

Why do employees leave jobs? You’ve probably heard of The Great Resignation - the period of time in 2021 when people decided to make a change in their work lives. In fact 4.1 million Americans left their jobs in November and December 2021 alone.

“When employees are happy, they are your very best ambassadors” - James Sinegal, founder and former CEO of Costco

In a world where customers no longer make purchases without consulting online reviews, businesses need to do everything they can to increase their online reputation.

Learn how Employee-Driven Growth empowers service businesses to thrive by motivating frontline employees, managing online reputation, and driving exceptional results. Harness the power of your team to unlock your business's true potential and stand out in the competitive landscape.

Healthy workplace culture generates win-wins

Explore the power of empowering employees in driving business success. This blog post highlights the benefits of fostering a culture of empowerment, including increased productivity, job satisfaction, and innovation. Discover practical strategies to empower your employees and unlock their full potential for long-term growth.

Break free from the limitations of traditional marketing and embrace the power of authentic reviews. In this blog post, explore the concept of "Fuck Ads" as a rebellious call to shift towards genuine engagement and customer-centric strategies. Discover the pitfalls of traditional marketing and learn how prioritizing authenticity can help build an unforgettable brand. Step into the future of marketing by fostering meaningful relationships and delivering experiences that truly resonate with your audience

Discover the power of frontline employee recognition and its profound impact on business performance. This blog post explores how service-based employee recognition boosts morale, motivation, and job satisfaction, leading to increased productivity and a positive work culture. Learn effective strategies to implement a comprehensive employee recognition program that benefits both employees and businesses alike.